01
Who do you typically work with?
Founders building a first or second product, product teams inside a growing company who need to ship a specific thing, engineering orgs that want help on an AI integration or a modernization, and established businesses moving into AI, whether that's building agents, GEO-optimized sites, or MCP apps. We do well with technical stakeholders.
02
How long is a typical engagement?
It depends on the project. Many engagements run a couple of months, scoped into clear stages; some are shorter Discovery audits, others are longer, continued work. We'll give you a realistic range after the first call.
03
How do you price?
We bill hourly. After a short scoping conversation you get a total estimate, broken down by stage and based on our hourly rates, so you can plan around a real number. If the scope changes, we flag it and re-estimate before any new work starts.
04
Do you sign NDAs?
Yes, always. Send yours over before the first call, or use ours. We won't share what's not ours to share. That includes existing client work that isn't already public.
05
Who owns the IP?
You do. Full assignment on signed deliverables. We keep the right to discuss the work in general terms in a future case study, and only with your written approval first.
06
Can you start immediately?
Often, yes. If we're at capacity, we can usually still move quickly by bringing in trusted people from our network, seasoned engineers, designers, and writers we've worked with before. If timing is tight, flag it on the first call and we'll find a way.
07
How is your AI-search work different from an SEO agency adding "AEO" to its menu?
Most "AI SEO" is the same SEO with a new label. We build the technical surface AI engines actually read: MCP servers, llms.txt, eval-driven content infrastructure, and the behavior pipelines that track citations across ChatGPT, Claude, Perplexity, and AI Overviews. We're engineers, not content marketers. If you need the content work itself, we can point you to people in our network who do it well.
08
What if we don't know what we want yet?
That's exactly what Discovery is for. A one- to two-week phase that gives you a scoped proposal, a system sketch, and a clear go/no-go. If you don't continue with the build, the artifacts are still yours to keep.
09
Our product was built with AI tools. Can you take it over?
Yes. That's a common starting point now: a product that got real users through Cursor, Lovable, Bolt, or Claude Code, then hit a wall on bugs, security, or scale. We start with a short code audit, tell you honestly what's solid and what isn't, then harden, refactor, or rebuild the parts that need it. You keep what works.