An AI-native product studio

We build AI features that survive production

An AI consultancy and product studio for founders and engineering teams shipping AI, web, and mobile software, without standing up a permanent in-house team. AI integration, product MVPs, modernization, and the technical surface behind AI-search visibility.

01 /What we do

Full-stack product engineering, with AI as the specialty.

Most engagements fall into one of four shapes: AI integration that survives production, product MVPs that don't feel like ones, modernization of systems that already work, and the AI-search infrastructure behind generative discovery. The shape sets scope and timeline. The craft underneath stays the same.

01

AI Integration

We build AI features into real products (LLM integration, RAG pipelines, agent workflows) and own the parts most teams underestimate: evals, latency budgets, retries, and what happens when the model is wrong. Demos are easy. Production is the deliverable.

  • AI agent development & tool design
  • RAG implementation & retrieval evals
  • Model selection, fine-tuning, fallbacks
  • Cost, latency & failure-mode observability
02

Product MVPs

End-to-end MVP development for founders, from a first call to a product in real users' hands. We keep the scope tight and the build genuinely usable, so the result feels finished rather than like an apologetic prototype.

  • Web & mobile applications
  • Backend, auth, billing, and infra
  • Design system & production UI
  • Launch checklist, on-call rotation, runbook
03

Modernization

Application modernization for systems that already work, including products built fast with AI tools and now straining under real users. Performance investigations, framework migrations, platform consolidation, and careful AI infill, only where it earns its keep. We respect the system in place and the people who built it.

  • Legacy framework & platform migrations
  • Performance & reliability investigations
  • Developer-experience & tooling overhauls
  • AI-assisted refactors with eval coverage
04

AI-Search Optimization & MCP

The technical surface that AI engines actually read: the engineering side of generative engine optimization. We build MCP servers and the apps that plug into ChatGPT and Claude Desktop, generate and maintain llms.txt, structure content for LLM retrieval, and run the behavior pipelines that show whether ChatGPT, Claude, and AI Overviews are citing you.

Most "AI SEO" is the same SEO with a new label. We build the technical surface (MCP servers, llms.txt, eval-driven content infrastructure) that generative engines actually read.
  • MCP server development & deployment
  • llms.txt generators & citation surface
  • Generative-engine eval & visibility pipelines
  • Answer-engine optimization & citation tracking

Any of these shapes sound like your project? Tell us what you're building. A couple of sentences is enough to start.

Start a project
Built with AI tools

You shipped it with AI. Now it has to hold.

Cursor, Lovable, Bolt, Claude Code: they got you to a real product with real users. Then comes the part nobody warns you about. The bugs you can't trace, the security you can't vouch for, the codebase you're scared to touch. We take AI-built products and make them production-grade, without throwing away what already works.

Security hardening Scaling & performance A codebase your team can change
02 /Capabilities

A stack we know in production.

Languages

  • TypeScript primary
  • JavaScript ESNext
  • Python AI / data
  • SQL Postgres

Frontend

  • React 19
  • Next.js 16
  • Svelte
  • Tailwind CSS
  • shadcn/ui & Radix
  • React Query

Mobile

  • React Native
  • Expo
  • Expo Router
  • NativeWind
  • EAS build / deploy

Backend & APIs

  • Node.js
  • Express.js
  • GraphQL & Apollo
  • REST APIs
  • Edge functions

Data & Auth

  • PostgreSQL + pgvector
  • Supabase
  • Prisma
  • Firebase
  • Better Auth
  • Auth0

AI & Agents

  • Mastra
  • Vercel AI SDK v6
  • LangChain & LangGraph
  • OpenAI · Anthropic · Gemini
  • Local & open models
  • RAG & embeddings

MCP & AI-Search

  • MCP servers & clients
  • ChatGPT & Claude apps
  • Mastra & FastMCP
  • Agent tools & skills
  • llms.txt
  • Structured retrieval

Ops & Quality

  • Vercel
  • Docker
  • GitHub Actions
  • Sentry
  • PostHog
  • Vitest & Jest
03 /What we believe

Opinions we hold on purpose.

A studio without a point of view is a vendor. These are the calls we make when no one's looking, and the ones we'll defend in the kickoff.

01

Progress you can click on.

Decks slip. Working demos compound. At a regular cadence you see real, clickable progress, not a status deck that says everything's on track. If something slips, you hear why on the call, not in a report.

02

You talk to the people who build it.

The person you talk to in week one is writing the code in week six. No layered agencies, no offshoring, no handing your project down a chain.

03

AI where it earns its keep.

We've shipped AI features that survived launch and ones that didn't. That experience is exactly what tells us where AI earns its place, and we bring that judgment to your first call.

04

Default to your stack.

We're opinionated, but not religious. If your team will own this after we're done, we use what your team uses. We pick the fights worth picking.

05

Document for the next engineer.

Or the next model. A clean handoff is the deliverable, not an afterthought. Architecture docs, runbooks, decisions logged, and an llms.txt so AI tools can read what we left. We also wire up the coding agents, so the codebase explains itself and keeps building itself after we're gone.

06

Estimates you can plan around.

We scope the work up front and break the estimate down by stage, so you always know roughly where the number stands. If something would move it, you hear that before it does. We'd rather scope tight and ship than scope loose and slip.

04 /The studio

Small by design. Hands-on by default.

No account managers, no offshoring, no handoffs. You work directly with the people building your product, and we take projects one at a time so the work stays that direct.

A studio sized to do the work.

A small, remote studio, with overlap across European and US time zones, and years of production experience across consumer apps, B2B SaaS, developer tooling, and AI products.

We don't have project managers. We don't have a sales floor. We don't have a "delivery team." We have engineers who design the work, build the work, and own it through handoff. That's the studio.

We pick projects one at a time. If we don't have the capacity or the right fit, we say so on the first call, and usually know someone who does.

Founded
2026Belgrade
Typical project
6–12weeks
Availability
Openfor new projects
Reply time
<24hweekdays, real person
05 /Frequently asked

Answers before the kickoff.

The most common questions we field on a first call. If yours isn't here, send it. We'd rather answer in writing than dance around it later.

01 Who do you typically work with?
Founders building a first or second product, product teams inside a growing company who need to ship a specific thing, engineering orgs that want help on an AI integration or a modernization, and established businesses moving into AI, whether that's building agents, GEO-optimized sites, or MCP apps. We do well with technical stakeholders.
02 How long is a typical engagement?
It depends on the project. Many engagements run a couple of months, scoped into clear stages; some are shorter Discovery audits, others are longer, continued work. We'll give you a realistic range after the first call.
03 How do you price?
We bill hourly. After a short scoping conversation you get a total estimate, broken down by stage and based on our hourly rates, so you can plan around a real number. If the scope changes, we flag it and re-estimate before any new work starts.
04 Do you sign NDAs?
Yes, always. Send yours over before the first call, or use ours. We won't share what's not ours to share. That includes existing client work that isn't already public.
05 Who owns the IP?
You do. Full assignment on signed deliverables. We keep the right to discuss the work in general terms in a future case study, and only with your written approval first.
06 Can you start immediately?
Often, yes. If we're at capacity, we can usually still move quickly by bringing in trusted people from our network, seasoned engineers, designers, and writers we've worked with before. If timing is tight, flag it on the first call and we'll find a way.
07 How is your AI-search work different from an SEO agency adding "AEO" to its menu?
Most "AI SEO" is the same SEO with a new label. We build the technical surface AI engines actually read: MCP servers, llms.txt, eval-driven content infrastructure, and the behavior pipelines that track citations across ChatGPT, Claude, Perplexity, and AI Overviews. We're engineers, not content marketers. If you need the content work itself, we can point you to people in our network who do it well.
08 What if we don't know what we want yet?
That's exactly what Discovery is for. A one- to two-week phase that gives you a scoped proposal, a system sketch, and a clear go/no-go. If you don't continue with the build, the artifacts are still yours to keep.
09 Our product was built with AI tools. Can you take it over?
Yes. That's a common starting point now: a product that got real users through Cursor, Lovable, Bolt, or Claude Code, then hit a wall on bugs, security, or scale. We start with a short code audit, tell you honestly what's solid and what isn't, then harden, refactor, or rebuild the parts that need it. You keep what works.
06 /How we work

Four phases. No surprises. Visible progress, every step.

A predictable rhythm from first call to handoff. Clear scope, honest estimates, and visible progress you can check at every step. If something is going to slip, you hear it on the call before it slips, not after.

PHASE 01
1–2 weeks · scoped

Discovery

We interview stakeholders, audit the existing system, and pressure-test the scope. You leave the phase with a real proposal: a number, a timeline, and a definition of "done" that we'll both sign.

  • — Stakeholder interviews
  • — Technical audit & risk log
  • — Scoped proposal & staged estimate
PHASE 02
1 week · spike included

Architecture

We choose the stack, draft the system, and ship a working spike of the riskiest part first. The plan stops being a plan and starts being a project, with the unknowns retired before they become surprises.

  • — System & data diagrams
  • — Working spike of the riskiest path
  • — Weekly milestone plan
PHASE 03
4–10 weeks · weekly demos

Build

We ship. Working demos on a regular cadence, a shared channel for the day-to-day, and a recorded walk-through for stakeholders who don't live in it. No status reports. The demo is the report.

  • — Working demos every Friday
  • — Production-grade code, eval coverage
  • — Shared channel, async-first
PHASE 04
1 week · workshop

Handoff

We leave you with the repo, the infrastructure, runbooks, architecture docs, and a hands-on workshop with the team picking it up. The first on-call rotation should feel set up to win, not abandoned.

  • — Repo, infra, secrets
  • — Architecture docs & runbook
  • — Workshop + 30 days of support

Ready to start? A few sentences is enough. We'll reply within one business day.

Start a project
07 /Get in touch

Tell us what you're building

A few sentences is enough to start. We reply in under 24 hours on weekdays, from a real person who'll be on the project. If we're not the right fit, we'll say so on the first call.

Prefer to talk? Book a 30-min intro call →

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